CIRKUL
At Cirkul, I built the in-house content team and production infrastructure from the ground up, leading creative across product launches, paid social, organic, retail, web, broadcast, creator partnerships, and OOH.
My work includes Cirkul’s Super Bowl LIX Post-Gun campaign featuring Adam Devine, the brand’s MrBeast collaboration, and huge product launch over the course of 2+ Years.
Super Bowl LIX
I developed and pitched the concept selected to run after Cirkul’s main Super Bowl spot, then helped build an omni-channel content campaign around the broadcast moment. Working with internal teams and external production partners, I helped extend the campaign across paid social, organic, digital, OOH, and PR — turning the Super Bowl spot into a larger brand moment that was ranked #13 by Adweek.
RANKED #13 Adweek in AdWEEK
MRBEAST
For Cirkul’s MrBeast collaboration, I led the content strategy across three campaigns, developing mid-roll recuts, unboxing videos, and UGC-style assets for paid, organic, and digital channels. The work helped extend one of Cirkul’s biggest creator partnerships into the brand’s highest-reach creator partnership to date.
HIGEST-REACH CREATOR PARTNERSHIP
TuMBLER LAUNCh
Led content strategy and production for Cirkul’s StrawSip Tumbler launch, creating performance-ready assets across paid social and digital channels.
TOP PERFORMING CAMPAIGN
5.57 ROAS · $8.74 CPA · $48.69 AOV
SOCIAL
Led content strategy and production for Cirkul’s StrawSip Tumbler launch, creating performance-ready assets across paid social and digital channels.
TOP PERFORMING CAMPAIGN
5.57 ROAS · $8.74 CPA · $48.69 AOV
I took over photography direction at Cirkul and helped transform the brand’s photo approach into a more polished, consistent, and campaign-ready visual system.
