MANSCAPED
I joined MANSCAPED as an early employee and helped build the content engine behind the brand’s rapid growth, creating performance-driven work across paid social, broadcast, celebrity campaigns, creator content, and global markets.
Rob Gronkowski
Concepted and wrote MANSCAPED’s Rob Gronkowski x Camille Kostek video ads, then supported VP of Creative sourcing production partner and managing post-production.
BRUCE BUFFER
Concepted and wrote MANSCAPED’s Bruce Buffer ads, then supported production partner sourcing and post-production under the VP of Creative.
John DALY
Led the John Daly campaign from concept to final delivery, owning the scripts, budget, production company, production process, post-production, and final assets.
MAX GAWN
I led MANSCAPED’s Max Gawn campaign from concept to final delivery for the brand’s first localized Australian broadcast spot.
Max Gawn is a professional Australian football player, so the campaign needed to feel specific to the AU market while still staying true to MANSCAPED’s humor and performance-driven creative style. I wrote the scripts, and led production partner, production process, post-production, and final asset delivery.
MARshaw lynch
Concepted and co-wrote MANSCAPED’s Marshawn Lynch ads, then supported production partner sourcing and post-production under the VP of Creative.
Alex Caruso
Concepted and wrote MANSCAPED’s Alex Caruso ads, then supported production partner sourcing and post-production under the VP of Creative.
PAID & ORGANIC SOCIAL
Helped drive 147% ad revenue growth at MANSCAPED by scaling performance creative across paid social, creator-led ads , and platform-specific content.
