MANSCAPED

I joined MANSCAPED as an early employee and helped build the content engine behind the brand’s rapid growth, creating performance-driven work across paid social, broadcast, celebrity campaigns, creator content, and global markets.

Rob Gronkowski

Concepted and wrote MANSCAPED’s Rob Gronkowski x Camille Kostek video ads, then supported VP of Creative sourcing production partner and managing post-production.

BRUCE BUFFER

Concepted and wrote MANSCAPED’s Bruce Buffer ads, then supported production partner sourcing and post-production under the VP of Creative.

John DALY

Led the John Daly campaign from concept to final delivery, owning the scripts, budget, production company, production process, post-production, and final assets.

MAX GAWN

I led MANSCAPED’s Max Gawn campaign from concept to final delivery for the brand’s first localized Australian broadcast spot.

Max Gawn is a professional Australian football player, so the campaign needed to feel specific to the AU market while still staying true to MANSCAPED’s humor and performance-driven creative style. I wrote the scripts, and led production partner, production process, post-production, and final asset delivery.

MARshaw lynch

Concepted and co-wrote MANSCAPED’s Marshawn Lynch ads, then supported production partner sourcing and post-production under the VP of Creative.

Alex Caruso

Concepted and wrote MANSCAPED’s Alex Caruso ads, then supported production partner sourcing and post-production under the VP of Creative.

PAID & ORGANIC SOCIAL

Helped drive 147% ad revenue growth at MANSCAPED by scaling performance creative across paid social, creator-led ads , and platform-specific content.

A man with a long gray beard and colorful patterned pants is preparing to hit a golf ball on a golf course. He is wearing a black shirt, sunglasses, and an umbrella hat. The background features a lake, trees, and a blue sky with clouds.
A black electric shaver with a silver foil head and a power button, and a black and silver electric hair clipper with the word "MANSCAPED" on the side, both placed on a white surface.
A man with tattoos wearing a black football jersey with the number 24 and the word 'MANSCAPED' on it, holding a grooming trimmer.
Person wearing gloves, holding an electric trimmer near a topiary shaped like a big smiling mouth, with a tree trunk as the bottom lip, in a white pot on green grass against a blue background.
Open Manscaped package with grooming products on a white countertop. Text on wall advertising men's grooming products for under the counter.