A smiling man with a beard, holding a clapperboard that reads 'Grooming Guru' in a studio or indoor setting. Someone is partially visible behind him, and there are people in the background.

I’m Chris Gronau

Over the last 10+ years, I've led performance creative and content strategy for high-growth DTC brands. I helped scale MANSCAPED as an early employee and built Cirkul's in-house content team and production infrastructure from the ground up as Senior Director.

My work spans Super Bowl campaigns, celebrity spots, creator partnerships, multi-category product launches, and paid social systems, increasingly powered by AI-assisted creative workflows. All built to do more than look good. It has to perform.

“I build content engines that connect brand, performance, and production at scale.”

MANSCAPED

Joined as an early employee and helped scale performance creative across paid social, broadcast, celebrity campaigns, and global markets.

147% Ad Revenue Growth · 52M+ Views · Managed $1M+ Annual Production Budgets

Built Cirkul's in-house content team and production infrastructure from the ground up as Senior Director of Content Strategy. Led creative across simultaneous multi-category launches, a Super Bowl LIX campaign with Adam Devine, and the brand's highest-reach creator partnership with MrBeast.

Super Bowl Campaign · MrBeast Partnership · Record-Breaking Product Launch

CIRKUL

FREELANCE

Before leading in-house content teams, I built my foundation by doing the work myself through freelance projects and my own production company, Meister Visuals.

I produced everything from branded content and commercials to social videos, paid ads, event coverage, and campaign work. That experience taught me how to move fast, manage clients and budgets, and take an idea all the way from concept to final delivery.

Glamour · GQ · Sand Cloud · Chargers · JCM GLOBAL · SHUFFLE MASTER · GAMING PARTNERS INTERNATIONAL

Awards & Recognitions

Let’s ChAT!